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7 simple yet powerful steps in the web design process to deliver a great user experience

Web design isn’t just about aesthetics and technical implementation. It’s a process that involves a series of steps that align with an overarching strategy. Any business that wishes to remain competitive in the modern age requires a holistic web design process that considers form, function and strategy.


In this article, we’ll discuss the most important steps you need to consider in the web design process before working with freelancers or agencies specialising in web design in Singapore.


The 7 simple steps in the web design process are:

  • Identify the goal

  • Define the scope of work

  • Create a sitemap and wireframes

  • Create engaging content

  • Implement visual elements

  • Give it a test run

  • Launch the website


Identify the goal

Creating a new website can be exciting but don’t lose sight of what’s important. Clearly define your website’s purpose and goals early on. Ask yourself some of these questions:

  • Who’s going to visit your site?

  • What’s the function of your website? Are you informing your audience about something or are you trying to sell products?

  • What do you want visitors to do on your site?

  • What key messages do you want them to take away?

  • How would you define success?

Having clarity on your goals will ensure a great user experience for your audience.


Define the scope of work

Define and plan what falls under the framework of your web design project and what doesn’t. You don’t want to plan for a website but end up trying to build a mobile app too. To help you with setting timelines, you should create a Gantt chart. This is the ultimate project management tool for this purpose.


Zorkow, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

This chart creates a graphical representation of any activity versus the time it takes to start and finish that activity. The idea is to create a simplified version of your project and this method does that in a convenient way.


Create a sitemap and wireframes

A sitemap is the core of any modern professional website. This ensures a proper foundation for the creation of each section, feature, and general architecture. Think of this as the blueprint to build a house. It needs to be there to ensure the construction is stable.


HTML Sitemap - Author: Seobility - License: CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>

Wireframes are also essential for good design. This is a very basic representation of a website’s structure and layout. It allows you to see how various elements come together even before adding any graphics.



Create engaging content

You can have the most beautiful design for a website but it’s only a pretty facade without engaging content. The true meat of any website comes in the form of written content. This is going to be the ultimate way for your website to attract your target audience.


Content for your website needs to provide real value to the reader. Think about what your audience wants and what actions you want them to take. Add images and break long chunks of text into more succinct paragraphs to keep your audience engaged.


One section that helps your SEO the most is your blog. Creating useful and valuable content on a consistent basis is the best way to start boosting your organic growth.


For example, a financial services startup can create content that teaches people how to invest their money wisely for a comfortable retirement.


A blog post can be somewhere between 300 and 1200 words on average. The size of the post depends on the topic and depth, but you should avoid exceeding 2000 words unless it is truly necessary.


Visual design

Studies show that it takes 50 milliseconds for users to make up their mind regarding their first impressions. This means that users will almost instantly form an opinion based on what they see when they first visit your website. You need to consider all branding elements such as colour choices, shapes, logo placement, typography and any other graphics required.



You also need to ensure that there are images to help create an immersive experience. These images and visual elements need to be optimised in terms of size to ensure fast loading times.


Give the site a test run

Once the design is ready for launch, you need to thoroughly test and review your website to make sure that any issues are fixed. Try getting a fresh pair of eyes to navigate the site and see if you require any improvements. Getting at least 2 to 5 people to test the site should help.



Remember to check your website on all major browsers to see if it works and displays properly. You should also visit every link on the site to make sure they are all active.


Launching the website

Once testing is done and all fixes are properly implemented, it’s time to launch! Build some hype around launch day. Try adding a countdown timer to your website that displays the remaining days until launch or post a teaser message on your social media channels.


Mistakes happen so it’s always a good idea to encourage visitors to inform you of any issues with the site. It shows that you care about the user experience and that goes a long way when building credibility.


One thing to remember after you launch is that your website is never done. It’s a continuous process of testing, improving and refining to ensure success.

 

Need a professional web design agency in Singapore?

The web design process can be intimidating. From seemingly simple choices such as colours or fonts to the more complex process of creating wireframes, such decisions can impact your website’s user experience. If you’re looking for a web design company in Singapore and want to work with a team that understands the intricacies of UI UX design, come say hello.


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