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9 tips to improve your website’s user experience

Your business website is central to your online marketing efforts. It’s also the first impression many of your visitors will have of your company, so it’s critical you don’t scare prospects away with a horrible, clunky website design.


If you are working with an agency or freelancer specialising in web design in Singapore, discuss the following ideas to ensure your website delivers the best user experience for your leads and prospects.


1. Decrease your page loading times

Page speed refers to how fast a page loads in a browser. Blazingly fast internet speeds make page speed less of an issue, but it’s still an important consideration for creating an optimal user experience.


Modern internet users are an impatient bunch, and a page that takes more than 3 seconds to load is considered too slow. According to Section.io, a page that takes 5 seconds to load will increase your bounce rate by more than 20%. Bounce rate refers to visitors who leave your site without engaging with your content.


You can increase page speed by compressing images into smaller file sizes and hosting your site on a good quality hosting provider using speedy servers on their network.


Images can significantly slow page loading speeds. Use an online tool like img2go to compress image file sizes so they load faster.


There are other options to create faster load times that involve tinkering with code, so you will want to work with an agency specialising in web design in Singapore that understands the more technical side of web technologies.


2. Use compelling calls to action

Calls to action, or CTAs, are actions you want your visitors to take while browsing your website. A CTA tells them precisely what they need to do next while browsing your article or watching video content.


CTAs that work for one industry, may not work for others. For example, four simple words, “See our Plans and Pricing” boosted tech degree site Treehouse’s signups by more than 200%. The same call-to-action decreased conversions at Crazy Egg by 10%, so it pays to experiment.


You don’t want to leave your visitors guessing about how you can help them, so use standout, attractive CTAs throughout your page. Place them at intervals so your visitors won’t miss them. Don’t just save one for the end because not all your visitors will get through an entire article or watch a video to the end.


3. Make your links stand out

Most people have a good idea about how links operate, but you still want to ensure they stand out from the rest of the content. Also, don’t be afraid to make long links rather than short one or two-word versions. Longer links can be more descriptive about what the visitor will gain by clicking and will be easier to identify.


For example, a link stating ‘click here” does not make it immediately apparent what the visitor will learn by clicking. A more descriptive link like “click here to learn more about website designing in Singapore,” says everything the reader needs to know while also making the link more prominent.


4. Fix page not found errors (404’s)

A web browser will display a 404 error when a visitor lands on a page that does not exist. It could be a page that you have deleted that still shows up in the search results, a link that has been created incorrectly on a third-party site, or a slow-loading page that causes a timeout.


Many people landing on a 404 page will click the back button, but there are strategies you can use to mitigate these missed opportunities.


Checking for 404s is relatively straightforward and free when using Google Webmaster tools to check for crawl errors.


If you are unsure how to use these tools or want to discover ways to use a 404 to your advantage, a professional web design service in Singapore can offer you more advice on eliminating 404 errors. Custom 404 pages that are more welcoming and helpful to visitors will encourage them to continue using your site to find what they need.


5. Ensure your site is mobile-friendly and responsive

If you want to please Google (and you do), your website design must be mobile-friendly. This means the site needs to provide as good a user experience on a mobile phone or tablet as it does on a desktop or laptop.


Sites that deliver a terrible user experience on mobile devices are at risk of penalties from Google Search. The search engine giant provides free tools for checking mobile responsiveness, so make sure you use them for every page or get advice from one of the many agencies like ours that specialise in web design in Singapore.


6. Use consistent branding to reduce confusion

Your website pages should match your branding. The fonts, colours, and imagery you use should adhere to your company’s image. Your brand should be instantly recognisable if visitors arrive from social media or an online advertisement.


Deviations in styling and design can confuse visitors if they have reason to think they somehow arrived at the wrong place. An experienced service specialising in web design in Singapore will ensure all your pages are consistent with your brand and will deliver a seamless experience for your website visitors.


7. Choose the right headings

Headings have more weight on a site than other content on your page. Google uses headings to understand what your content is about, but they work from a human perspective as well. Headings inform your readers what to expect from your content and are one of the many variables the search engines use to accurately index your site so it will rank for relevant search terms.


Your website visitors are busy people, and most will be in a hurry to find the information they need. Expertly crafted headlines make your pages more scannable so readers can quickly find what they are most interested in without scrolling through pages of content.


8. White space helps your web design breathe

Cramming content into every blank space on the page creates a confusing mess that makes it challenging to get your message across. Using white space effectively in your web design removes distractions so your audience can focus on the most critical information.


A professional web designer knows how to use white space wisely to reduce clutter and give your pages an airy, open, and welcoming feel that won’t overwhelm readers.


9. Protect your visitors’ privacy

Security is critical for a protected and private browsing experience, especially when making purchases or handing over names, addresses, and emails.


Transparency is key to building trust, so always ask your visitors for permission when collecting data of any kind. Your site should also include an interactive cookie notification that gives visitors control over what type of data your site can store, and detail how they can delete personal data if they so desire.


Google places a lot of emphasis on its users’ security, which is why an SSL certificate is now a significant ranking factor. The search engine may also present the visitor with an alarming security warning message that will make them think twice about clicking through to your site.


Sites that don’t implement security could be penalised in the search results. When searching for agencies who do web design in Singapore, make sure they understand the importance of website security.


Do you need great web design in Singapore?

We hope these web design tips have given you lots of ideas you can use to improve your customer’s experience while they browse your site. A great user experience on your website improves your reputation and will help cement your company as a leader in your niche.


When you are busy running your business, you may not have the time or the skills to manage web design. We can create a website design worthy of your business while freeing you to do what you do best. Get in touch for a no-obligation discovery call today.

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